June 30 , 2016

Allcargo’s global business is now ‘ECU Worldwide’

Mumbai May 2, 2016 – Allcargo Logistics Ltd, India’s leading integrated logistics solution
provider today announced the rebranding of its global subsidiaries, ECU Line, Econocaribe and
China Consolidators to ‘ECU Worldwide’ with the tagline ‘Geography Simplified’.
Allcargo Logistics Founder and Chairman Shashi Kiran Shetty said: “The name ECU-Worldwide
heralds the start of a new chapter. This is in line with our vision to become a USD 2 billion
revenue organization by the year 2020. This will propel us to constantly raise the bar and create
a dynamic and exciting transformation for our organization.
The new name signifies more than just a rebranding of our group companies. It provides us with
the impetus to deliver more, create new products and proactively propose solutions to surpass
client’s expectations to help achieve our ambitious growth targets.” added Mr. Shetty.
The main objective is to change the perception of the company from being just a shipping line
player to being an integrated ‘logistics solution provider’. The tagline ‘Geography Simplified’ too
shows a more product agnostic approach and compliments the group’s key advantage of
undisputed presence through a comprehensive network of 300+ offices located in 160+
The re-branding aims to achieve one global brand keeping in mind that the companies operate
under different brands in USA, Shanghai and UK. To address ever-changing business demands
from a global network of customers and to bridge the gap between diverse geographies, the
company has decided to close knit its network and to adopt a new identity: ECU WORLDWIDE.
ECU Line, one of the global leaders in providing LCL services was acquired by Allcargo Logistics in
2006. Whereas, Econocaribe one of the largest Non-Vessel Operating Common Carriers (NVOCC)
in the USA officially became a part of ECU Line’s global family in 2013.