July 30 , 2016


Mumbai May 2, 2016 – Allcargo Logistics Ltd, India’s leading integrated logistics solution provider today announced the rebranding of its global subsidiaries, ECU Line, Econocaribe and China Consolidators to ‘ECU Worldwide’ with the tagline ‘Geography Simplified’.
Allcargo Logistics Founder and Chairman Shashi Kiran Shetty said: “The name ECU-Worldwide heralds the start of a new chapter. This is in line with our vision to become a USD 2 billion revenue organization by the year 2020. This will propel us to constantly raise the bar and create a dynamic and exciting transformation for our organization.
The new name signifies more than just a rebranding of our group companies. It provides us with the impetus to deliver more, create new products and proactively propose solutions to surpass client’s expectations to help achieve our ambitious growth targets.” added Mr. Shetty.
The main objective is to change the perception of the company from being just a shipping line player to being an integrated ‘logistics solution provider’. The tagline ‘Geography Simplified’ too shows a more product agnostic approach and compliments the group’s key advantage of undisputed presence through a comprehensive network of 300+ offices located in 160+ countries.
The re-branding aims to achieve one global brand keeping in mind that the companies operate under different brands in USA, Shanghai and UK. To address ever-changing business demands from a global network of customers and to bridge the gap between diverse geographies, the company has decided to close knit its network and to adopt a new identity: ECU WORLDWIDE. ECU Line, one of the global leaders in providing LCL services was acquired by Allcargo Logistics in 2006. Whereas, Econocaribe one of the largest Non-Vessel Operating Common Carriers (NVOCC) in the USA officially became a part of ECU Line’s global family in 2013.