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Allcargo Logistics: AI reduces customer churn, improves order win rates

December 05 , 2025

Publication: Financial Express

Over the last few months, Allcargo Logistics has developed and deployed 25+ AI projects across sales, operations, pricing and procurement.

Kapil Mahajan, Global Chief Information Technology Officer (CITO) of Allcargo Logistics speaking with FE CIO elaborates on the various Artificial Intelligence initiatives,their benefits realised and future plans.

The company said, the overarching objective behind adopting AI was to remove manual intervention, enhance decision making and deliver measurable business outcomes.

Edited Excerpts

What were the key AI initiatives undertaken in H1, 2025-26 and FY 2024-25?

Over the last few months, we have developed and deployed 25+ AI projects across the Allcargo group that directly address sales, operations, pricing and procurement.

Each initiative was chosen for its ability to remove manual effort, improve decision-making and deliver measurable business outcomes. Tools such as ELMA (our process-document AI) are helping enforce process compliance at scale, while SARA (GenAI-enabled sales assistant) is giving our sales teams sharper, more contextual customer insights. Our pricing-intelligence engine now provides near real-time visibility into container-freight cost trends, enabling more competitive, data-backed RFQ responses for our global accounts.